If you get a call from Mike Gouvea with directions on how to reach a boxing gym, you'd do well to ask why.

It may be that neighbor whose yard you parked on has been holding a grudge, and he may now be challenging you to a boxing match to settle the rift.

Gouvea, owner of the GameTime video game store in San Lorenzo, has a new idea for settling disputes. He calls it "GrudgeMatch," something he hopes to turn into a TV show. The first-ever "GrudgeMatch" boxing bout was held Saturday at King's Boxing Gym in Oakland.

The first two contestants -- outfitted in T-shirts and protective gear -- sparred as Gouvea's 15-year-old son, Jordan Gouvea, recorded the action with a home video camera.

"I'll add music and sound effects, and it will be a lot more intense," said Jordan, who has since edited the footage and uploaded the finished product online at YouTube.

King's, located in East Oakland between Interstate 880 and the railroad tracks on 35th Avenue, has been the site of many boxing matches. Adorned with flags of various countries and professional match posters surrounding the ring, the setting looked professional, even if the fighters were not.

The first two opponents in the ring were friends who know each other from playing video games. Nick August, 18, stepped from the red side of the ring to challenge Tim DeMello, 32, on the blue side. At stake was $50 they bet a few months ago on a video game, which each said the other never paid.

At the bell, each was 
 coached from the sidelines with advice such as "Keep your hands up" and "Be first," until August was declared the winner three rounds later.

"It felt good," August said. "He threw some punches I felt."

Neither contestant had boxed before or been in a fight, and Gouvea had each sign a waiver to disclose any previous fighting experience.

Both opponents said they felt the match put their dispute to rest fairly.

"It happens -- someone's got to win and someone's got to lose," DeMello said afterward, admitting to a dull headache.

Referee Casey Hall, 22, said he called the fight on how he saw it -- how many punches touched the opponent and how well each boxer stayed in control of his body.

"It's a lot better than people fighting on the street," he said. "It's better than going to court. Fifty dollars is not really worth court."